A credit card terminal is a stand-alone piece of electronic equipment that allows a merchant to swipe or key-enter a credit card's information as well as additional information required to process a credit card transaction. A credit card terminal is a dedicated piece of equipment that only processes credit cards although it is common for related transactions including gift cards and check verification to also be performed. A credit card terminal typically must be plugged in to a power supply and connected to a telephone line. However, some terminals may be powered by batteries, communicate over the Internet or through the cellular phone networks. When a credit card is processed (either swiped through the magnetic stripe reader or keyed in to the keypad), it contacts the network to verify if the credit card can be authorized. The most popular credit card terminals consist of a modem, keypad, printer, magnetic stripe reader, power supply and memory card. They have had the same basic design since the 1980s. As with computers, there is a wide range of memory capacities and other features like built-in printers and debit card pinpads that affect the manufacturing cost of a credit card terminal.
A merchant may lease or purchase the terminal, or receive it free in exchange for a long-term contract or higher processing fees. Some providers use the general lack of knowledge regarding the cost of a credit card terminal to inflate prices into the thousands of dollars for a few hundred dollar device. They may also provide the merchant with a credit card terminal that is "locked" into only one provider, making it useless if the merchant wants to switch service.
When a terminal is leased there is usually a 3rd party leasing company involved and it is not uncommon in many U.S. states for these leases to be non-cancellable and possibly never ending unless notice is given to the leasing company at the end of the original term.
Wednesday, June 25, 2008
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